Why a family of associated prospect databases?
The building materials supply chain is long and complicated.
There are breakpoints at the interfaces between one link in
the supply chain and the next. Without active, sustained,
intervention, old buying habits persist.
It requires effort and time to break one habit and build
a new one for your product. Hard won specifications can
be switched, products can sit on shelves. Without direct,
active, marketing and selling, your growth is in the hands
of others who have competing priorities.
Smart, well targeted, marketing can help build your
brand – enabling you to control your growth by pulling
business through. It’s a continuing challenge though
for building materials suppliers to create and grow
demand among users, ensuring specifications make it
into finished projects without being substituted.